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Celebrity Donations For Nonprofits
+ Your 24/7 Social Auction Platform

Get your first donation within hours. Try it now risk free!

Why should you choose ProHero?


Source More Donations

We work with you (non-profits, schools, causes and other organizations) on fund raising campaigns by sourcing celebrity donations that are auctioned with the proceeds going to your benefit


High Profile Endorsements

Our celebrities and experts include Grammy Award winners, American idol contestants, Super Bowl winners, NBA Champions, NHL players, Olympic champions, journalists, Emmy Award Winners and more.


Celebrity Backed Gifts

Examples of celebrity gifts that are auctioned to your benefit include: Work Out with a Super Bowl Winner, Lunch With An Emmy Award Winner, attend a musical recording with a Grammy Award winner and more

Raise More Money And Broaden Your Nonprofit’s Donor Base With High Value Donations

Help Your Organization Raise More Money:

  • High value celebrity donations for auctions
  • Access celeb high net worth fan bases
  • Access celeb media relationships

October 2015: “Analysis of the Value of Celebrity Affiliation to Nonprofit Contributions”

"We find that celebrities also offer a credibility signal to donors, which is especially important for nonprofit organizations."

Using a sample of more than 500 industry-diverse charities with known celebrity affiliations, we find support for the celebrity-lift hypothesis—that celebrity-affiliated nonprofits are associated with increased contributions. We also find that celebrity affiliation has a substitution effect such that fundraising expenses are lower at celebrity-affiliated organizations.

  • Movie stars, musical performers, and other celebrities who are associated with philanthropic causes help increase financial support from the public.
  • We find that celebrities also offer a credibility signal to donors, which is especially important for nonprofit organizations.
  • Celebrities bring attention to charities just as they would a product, creating image-related links on the basis of qualities such as attractiveness and likability, expertise, and trustworthiness
  • A brand that is able to break through the clutter of marketing messages by being associated with a well-known, attractive, and sometimes expert endorser is typically perceived to be more credible and more likable
  • “Both of those aspects — credibility and likeability — add value to a brand, which in turn makes it easier and more likely that consumers would choose the particular brand. We believe it’s a fairly similar process for celebrities and nonprofit organizations, as reflected in donations
  • Athletes, movie stars, and newscasters are associated with the largest increase in public donations.
  • It is difficult for the public to gauge how successful charity organizations are in meeting their stated goals, but celebrity support lends credibility to those organizations
  • Furthermore, a relationship with a celebrity allows nonprofit organizations to allocate more resources to service missions than fundraising campaigns, Harris says
  • Charitable organizations have to spend a lot of time to cultivate the relationship with a celebrity and we think that speaks well of nonprofit managers
  • We hope nonprofit marketing professionals may increase awareness of their organizations through celebrity endorsements.
Nonprofit Quarterly Journal

Authors: Rutgers School Of Business. Dr. Julie Ruth, Professor of Marketing at the Rutgers University School of Business. Associate Editor, The Journal Of Advertising. and Dr. Erica Harris, Assistant Professor of Accounting, Rutgers School Of Business.

Get Your NonProfit Celebrity Donation Now!
Try it Risk Free!

14 Days Free On All Plans
Select a plan & sign up in 30 seconds


No credit card required

  • All days free
  • Marketing, social media campaigns, fundraising, event attendance and more: Request proposals directly from athletes and celebrities
  • Consignment and silent valuable celebrity auction Items – Select items at no upfront cost/risk and print silent auction sheets. Pay after you auction items off
  • Browse and make direct offers to athletes and celebrities
Get Started


$19.99 / month

  • 14 days free
  • 1 celebrity provided for auction per quarter (Target raising $10,000+ per quarter)
  • Your own social fundraising/follower site with community building features and fund raising tools
  • Celebrity store benefiting your organization
Get Started


$55.99 / month

  • 14 days free
  • 3 celebrities provided for auction per quarter (Target raising $50,000+ per quarter)
  • Your own social fundraising/follower site with community building features and fund raising tools
  • Celebrity store benefiting your organization
Get Started


$99.99 / month

  • 14 days free
  • More than 3 celebrities provided for auction per quarter (Target raising $100,000+ per quarter)
  • Your own social fundraising/follower site with community building features and fund raising tools
  • Celebrity store benefiting your organization
Get Started

ProHero celebrity and athlete auctions raise money for your organization while building your social presence and social donors FAST!

Clients talk about us

ProHero has a great selection of athletes and experts that help non-profits and other causes. I use it and it’s a great platform backed by great people.

Norman Nixon
Norman Nixon

Fox Sports Analyst, 2x Lakers NBA Champion + 2X All Star

ProHero has a wide selection of celebs and experts, many are personal friends of mine and they love ProHero. It is an invaluable tool for non profits.

Ato Boldon
Ato Boldon

Emmy nominated NBC lead track and field analyst, Olympian, Record Holder.

Social Amplification

Social Amplification

Our social media platform provides amplified social media engagement for your fundraising campaigns and allows YOUR followers to be continuously engaged by your organization and activities. Build a community of followers that bid throughout the year on celebrity experiences to your benefit

Direct Access To Relevant Athletes, Celebrities And Experts

Direct Access To Relevant Athletes, Celebrities And Experts

Deep relationships with todays icons, celebrities, politicians and brands enable us to put together the broadest assortment of once-in-a-lifetime experiences.

Celebrity / Non-Profit Matching System

Celebrity / Non-Profit Matching System

Our platform understands the celebrities that are likely to be most relevant to your cause and our risk free process gets you up and running immediately.

Strategic Branding And Visibility

Strategic Branding And Visibility

Our strategic platform amplifies and broadcasts your messaging to potential donors.

Your 24/7 Social Auction Platform

“Socialize” your auctions and increase funds raised by over 40% on average compared to auctions with no social component!

Popular Features

Celebrity Marketing:

  • Have celebrities share your auctions with their fans / followers/ TV audience to grow your donor base
  • Have celebrities promote your cause and/or event


  • Create auctions
  • List “meet and greets” with your VIP guests for auction
  • Auction or sell your own merchandise
  • Set auction period to any date including your event date
  • Schedule, share or auto-post your auctions to other social media platforms
  • Sell “Buy Nows”
  • Take all major credit cards and PayPal
  • Your own auction account manager to ensure the success of your auctions


  • Invite donors and followers
  • Add photos and videos
  • Have your followers share your auctions to other social media platforms
  • Sign in with Facebook, Twitter, LinkedIn or Google.
  • Automatic sharing of your activity with your followers for community engagement
  • Easy to use for anyone
  • + many more

Get Your Celebrity Donation
+ Your 24/7 Social Auction Site


  • Which celebrity do I get? We make a recommendation and provide you a celebrity based on fit and fundraising optimization. Typically it is someone that has won major championships or major achievements including NFL, NBA, Olympic, soccer or accomplished entertainers and public figures. HOWEVER, you can change the celebrity by contacting other celebrities through our social platform and agreeing your goals directly with them. You can add products of celebrities that you already have a relationship with to our platform or your own merchandise for sale in auctions etc.
  • What other features will my social site have? Apart from the celebrity features, there are many. Some of the more popular features are: create auctions, set auction period, add followers, add photos and videos, add products for sale, have my followers like my products, sign in with Facebook, Twitter or LinkedIn. Share my activity with my followers. Auto post my products and auctions to other social media channels and many more.
  • How simple is it to use? It is VERY easy to use for anyone. If you can use a browser you can use ProHero.
  • Can I change subscription plans after I launch my social celebrity site? Yes! You can change plans at any time.
  • Which credit cards do you accept? We accept Visa, MasterCard, American Express, and PayPal