CELEBRITIES FOR NONPROFIT, ASSOCIATION OR EDUCATIONAL EVENTS, AWARENESS MARKETING, DEVELOPMENT AND FUNDRAISING

Thousands Of Athletes And Celebrities Helping Organizations, Nonprofits And Educational Institutions.
Also celebrity auction items - for fundraising. High value items with no upfront item fees.

2 ways to get started

Need an athlete or celebrity for an event or marketing campaign? Tell us here!


e.g. influencer to do social media posts, star athlete to attend my event, influencer to create content for my website, celebrity to make a YouTube video for my social media site, influencer to write a blog post, football player to promote my business etc.


Want consignment or online auction items from top celebrities. Register for FREE to get started

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Why should you choose ProHero?

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CELEBRITY PROMOTION

When you sign up for free, celebrities can make donations, marketing or fundraising proposals directly to you on ProHero. You can also make direct proposals to celebrities or request celebrities provide you with bids for speaking, attendance, fundraising, social media marketing, TV appearances and anything else you want.
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High Profile Celebrities

Our celebrities and experts include Grammy Award winners, American idol contestants, Super Bowl winners, NBA Champions, NHL players, Olympic champions, journalists, Emmy Award Winners and more.
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Valuable Consignment Auction Items For Small Or Large Events

We secure, valuable consignment and silent celebrity auction items to help you raise more money

No upfront costs / risk free to nonprofit. Pay only after funds received from winning bidder

Unique items ONLY available at ProHero

Print customizable silent auction sheets with consignment items in one click!

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Online Auction Items

We provide you with athlete and celebrity auction items, an online auction platform and auction marketing tools

Raise MORE money all year round, online, from high value celebrity auction items For each celeb you get multiple auction items

e.g. Workout with celeb, dine with celeb, social media post from celeb, phone call from celeb nd more

Pick and choose when and how you auction.

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Trusted by Hundreds Of Organizations
and Non Profits

Race to Erase MS
Blackboud Technology Partner
Morgan Stanley
NCAPIP
AdvaMed

Receive Proposals Easily When You Create A Bid Request

CREATE A BID REQUEST AND
RECEIVE BIDS SHORTLY

Our marketing team would
like an athlete or actor to do
monthly Facebook or
Instagram posts for our
organization

We are a small organization looking for an NBA player. Can we auction a workout with you off to our social media
followers, donors and your
social media followers?

We are looking for an NFL
player to attend our upcoming fundraising event. Can we auction you off?

Post Your Request For Free

Event? Fundraising? Build A Collection Of
Silent And Celebrity Consignment Auction Items

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And Trusted by Thousands Of Athletes And Public Figures

ProHero has a great selection of athletes and experts that help non-profits and other
causes. I use it and it’s a great platform
backed by great people.

NORMAN NIXON

Fox Sports Analyst, 2x Lakers NBA Champion + 2X All Star

ProHero has a wide selection of celebs and experts, many are personal friends of mine and they love ProHero. It is an invaluable tool
for non profits.

ATO BOLDON

Emmy nominated NBC lead track and field analyst, Olympian, Record Holder.

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Easily Make And Receive Custom Business Offers And Proposals
For Social Media Promotion, Awareness,
Fundraising And More With Leading Athletes
And Public Figures

Tools to raise more money and
broaden your donor base with
high value donations

Help Your Organisation Raise More Money:

  • Hign value celebrity donations for auctions
  • Access celeb high net fan bases
  • Access celeb media relationships
  • Auction tools
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“ANALYSIS OF THE VALUE OF CELEBRITY
AFFILIATION TO NONPROFIT CONTRIBUTIONS”

"We find that celebrities also offer a credibility signal to donors, which is
especially important for nonprofit organizations."

Using a sample of more than
500 industry-diverse charities
with known celebrity
affiliations, we find support
for the celebrity-lift
hypothesis—that celebrity
-affiliated nonprofits are
associated with increased
contributions. We also find
that celebrity affiliation has a
substitution effect such that
fundraising expenses are
lower at celebrity-affiliated
organizations.”
  • Movie stars, musical performers, and other celebrities who are associated with philanthropic causes help increase financial support from the public.
  • We find that celebrities also offer a credibility signal to donors, which is especially important for nonprofit organizations.
  • Celebrities bring attention to charities just as they would a product, creating image-related links on the basis of qualities such as attractiveness and likability, expertise, and trustworthiness
  • A brand that is able to break through the clutter of marketing messages by being associated with a well-known, attractive, and sometimes expert endorser is typically perceived to be more credible and more likable
  • “Both of those aspects — credibility and likeability — add value to a brand, which in turn makes it easier and more likely that consumers would choose the particular brand. We believe it’s a fairly similar process for celebrities and nonprofit organizations, as reflected in donations
  • Athletes, movie stars, and newscasters are associated with the largest increase in public donations.
  • It is difficult for the public to gauge how successful charity organizations are in meeting their stated goals, but celebrity support lends credibility to those organizations
  • Furthermore, a relationship with a celebrity allows nonprofit organizations to allocate more resources to service missions than fundraising campaigns, Harris says
  • Charitable organizations have to spend a lot of time to cultivate the relationship with a celebrity and we think that speaks well of nonprofit managers
  • We hope nonprofit marketing professionals may increase awareness of their organizations through celebrity endorsements.

Nonprofit Quarterly Journal

Authors: Rutgers School Of Business. Dr. Julie Ruth, Professor of Marketing at the Rutgers University School of Business. Associate Editor, The Journal Of Advertising. and Dr. Erica Harris, Assistant Professor of Accounting, Rutgers School Of Business.

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